AfroRep is running a new series of interviews and conversations with various African trailblazers and creatives. To start off, here’s our conversation with Sam Kimuli, the CEO & Co-Founder of AfroRep.

Our editor in chief had the opportunity to ask Sam a couple of questions as well as discuss the inspiration behind AfroRep over a game of cards.

“I must be one of the luckiest people on earth because I get the privilege to work and interact with some of the most talented creators on this continent. And whilst curating their content I find myself inspired and fading away into this utopia of what I believe Africa can be and shall become.”

A torn Zimbabwean national flag

So assuming we know nothing! What is AfroRep?

AfroRep is a creatives community that’s focused on reinventing the African narrative through using media, art and literature to show Africa to a new generation around the entire world.

What is unique about AfroRep?

Well! Obviously we aren’t the only ones trying to tell “an African story” But I guarantee we are the only ones who can tell it in the coolest, simplest way possible. I mean we are talking about a whole continent of people, a basket of tribes and culture and stories unknown to the bigger part of the world. It dare not be boring! Our product explorers various ways of bringing Africa to a fun, cool and hype generation ready to adopt a rainbow of cultures.

AfroRep cannot be ignored?

To ignore it is to ignore the future. For long Africa has had its story told in a 3rd person, often referred to as the “I heard from one who heard from one “ narrative. A young African generation now longs for pride in its identity and the recognition of its uniqueness, and so does the world. AfroRep has therefore positioned itself to be the courier of this new chapter of “the African narrative.”

Where does AfroRep call home?

Africa is home! Born in “the Pearl of Africa” Uganda where we currently remotely operate. However, we intend to erase the social boundaries between Africa both at home and beyond and be present in every part of the world. Our creators and all other contributors are from all over the world so about 87% of our audience is also international.

Who does AfroRep work with ?

Our platform is open to all creatives who have a curiosity about Africa. From writers, poets, researchers, authors, bloggers, photographers, documentarians, film directors and screenwriters, artists, cartoonists, musicians, television personalities, podcasters, youtubers; list goes on. We are creating the coolest community both online and physically for them to showcase their work to the world. We also work with other media agencies, television networks, Ad agencies and governments.

What do you love most about your work at AfroRep?

I must be one of the luckiest people on earth because I get the privilege to work and interact with some of the most talented creators on this continent. And whilst curating their content I find myself inspired and fading away into this utopia of what I believe Africa can be and shall become. I mean the potential is enormous.

What are you most proud of?

The idea that we aren’t just creating a beautiful African story for a new generation but also leading the way to socially uniting a continent of people so similar in culture; and to imagine we could realise the dream of One Africa with this new generation makes nothing else more important.

You can find more from Sam on his Twitter.

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